How to Package Your Small Report For Making Money

Welcome back! Now that you’ve written the actual content for your small report, you’ll want to get it ready to sell by putting on a few finishing touches.

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So, let’s spend some time talking about some ancillary things you need to focus on – primarily “packaging”, “pricing” and “positioning”.

First up, let’s look at “packaging” in this lesson and the next… When it comes to “packaging” your small report, there are two basic things you want to address:

  1. Contents
  2. Cosmetics

Let’s start today with “contents”.



In addition to the information of your small report, there are other “pages” that are needed to complete its construction. In order of appearance within your finished report, they are…

The Title Page

This typically will include the title of your report, any subtitle, your name as author and possibly your website address, contact information and any graphics you might want to include.

The Legal Page

This necessary page of your special report would include copyright information, disclaimers, terms of usage and any extra special disclosures or instructions you might have.

Author page


You should always include a page about yourself in your special report for a couple of solid reasons: it allows your readers to identify with you, thus establishing a “trust” relationship; it allows you to inform the reader of other resources you may offer such as your newsletter, other reports, and products, website, etc.

Special Offer page

One of the biggest mistakes you can make in creating a special report is NOT including a “special offer” page. You may devote a page for this special offer.

Three of my favorite ways to use this “special offer” page is:


  • DISCOUNT on a related offer.
  • DEAL with a related offer.
  • DEADLINE for a related offer.

Table of Contents (Optional)

This is the one page of your small report that is optional. Typically, if you have a short report, let’s say 7 pages, you wouldn’t really need a table of contents. Only use a table of contents if your report is 25-30 pages and has distinct chapter separations that are worth noting in advance.


Next comes the report itself. As we’ve talked about previously, this would be, on average, 7-15 pages in length, with a maximum of 30 pages.

After your featured information, there is one final element to the “contents” of your small report…

Back-end page

There should always be some kind of “back-end” offer after your special report. This can be something as blatant as a full-blown advertisement for a high-ticket product or something as subtle as a brief listing of your other special reports available for purchase.

So far, you’ve learned about the chief things you’ll want to include in packaging your special report as far as the “contents” are concerned. What about the “cosmetics”?

Let’s talk about that for a few minutes…



Appearance is important. Very important.

There’s a big difference between something scribbled in crayons and something etched in calligraphy. While we aren’t striving for a work of art here, it is our aim to create something aesthetically pleasing rather than something that proves to be an eyesore.

So, let me briefly mention eight things you’ll want to do to sharpen the appearance of your special report as you finish up “packaging” the materials…

Header and Footer

The layout of your content pages begins with a “header and footer”. These appear on every page of your special report, except for your title page (page one). Not surprisingly, the “header” appears at the very top of the page and the “footer” appears at the bottom of the page.

Tip: Look at the header and footer of the page you’re reading to see a real example.


Don’t try to pad your margins to make it look like your report is longer. I recommend .75” margins with additional space at the top and bottom for your header and footer.


There are a lot of well-used fonts that you can choose from in creating your special report. Some of the more prevalent are 12pt Times New Roman, Helvetica, Arial, Courier, Tahoma, and Verdana. Any of these I’ve mentioned work well. What I don’t recommend is trying to get cute by using some of the fancier fonts you’ll find in your word processor, because they’re hard to read.

Note: One thing I DO recommend is that you use THREE different fonts in your special report. One for boldface, larger headlines. (Such as Tahoma). Another for the main bulk of your content. (Such as Verdana).

[su_label type=”warning”]Info:[/su_label] You Should Check Google Fonts

You’ll note that I do this repeatedly throughout my reports. In fact, what you’re reading now is in Courier New to bring attention to it.



When you arrive at new chapters, distinctions, listings or any other kind of “separation/divider” in your special report, re-focus your reader’s attention by using boldface, larger text headlines. I generally use 18-point Tahoma in bold style. This course provides numerous examples.

Indentions and Boxes

I recommend that you use indentions and boxes to separate key thoughts, create bullet lists, define words and expressions, provide case studies, give a closer look, make a recommendation, offer an example and any other way you may want to provide additional details.


One of the most commonly used design elements of your special report should be font “styles” such as italics, bold and underline. These are especially useful in creating distinctions and placing emphasis on important points or infections.

Colors, Highlights

While I don’t change colors of the fonts I use very often, there are times when using an additional color such as red or blue can be useful – especially if you want to draw special attention to a point you’re making.

Another option is to highlight your text to make it significantly stand out. If you’re going to highlight, I’d recommend that you use a yellow background with a boldface text.

Graphics, Screenshots, Photographs

Finally, I want to mention that there will be times when you’ll want to use graphics, screenshots, and photographs in your special report.

I have a simple rule of thumb when it comes to these two special agents of design: Use them when they are helpful or needed.

Example: If you’re writing a tutorial for using a software program, then screenshots of the application’s interface would be helpful, thus making them a good idea.

[su_label type=”warning”]Info:[/su_label] Check Some Awesome Image Editing Tools

So, start creating an attractive package for your report, apply what you’ve learned today. And check how can make a good pricing for your reports.

Jose J. Key