How to Find the Perfect Idea for a Small Report

In the coming lessons we’re going to examine, “How to Find the Perfect Idea for a Small Report”. Now before we look at the two basic rules of thought about finding hot ideas that I want to share with you today, let me first caution you about a potential problem area that might sidetrack you if you’re not prepared:

Tips: Do NOT invest a lot of time in choosing a topic for your small report.


  • Welcome! 
  • How to Choose a Market for Your Small Reports
  • How to Find the Perfect Idea for a Small Report <= You Are Here
  • How to Create a Great Title for Your Small Report
  • How to Write a Small Report Using the P.A.G.E.S. System
  • How to Package Your Small Report
  • How to Pick the Right Price Point for Your Small Report
  • How to Position Your Product for Mega Success
  • How to Create a Compelling Sales Letter
  • How to S.E.T.U.P. a Website
  • How to Market Your Small Report
  • Become More Productive Using This 7-Step Checklist
  • 21 Red-Hot Ideas for Your Next Small Report
  • Conclusion

That’s NOT to say that you should make an uninformed decision as to what you should write about. To the contrary, I’m going to show you how to determine with pinpoint accuracy what is most likely to be a hot seller for you.

What I am saying is this: This is a SMALL report. It’s not a full-length product. It isn’t necessary that you spend a great deal of time trying to find the ideal subject matter. You’re not trying to hit a home run here. You’re not trying to write the equivalent of War and Peace for your particular market.

Don’t miss the point here. The point is to QUICKLY create these small reports. There’s not much risk here. So there’s not much point in over-investing your time in any stage of this process.

Now, having said all of that, let’s look at two criteria that I believe will allow you to quickly analyze the state of your market interest and ascertain what should prove to be a hot topic for your next small report.



That is, there should be a significant amount of interest in a particular idea before you move forward. Obviously, the more interest there is in a topic, the more likely you’ll be able to sell a report on that topic.

Now, the questions that I almost always get from folks are:

  • How can I judge “demand” or “interest” towards a particular idea?
  • How can i find ideas that are in "demand"?

There are a number of ways to find topics that are of significant demand and interest to your marketplace. Very quickly let me share 7 ways you can find topics that are “making a splash” within your particular market.

1. Keep an eye out on Clickbank’s Marketplace.

Products that range in the top 5 positions within a particular category are usually selling very well. Look for categories in the marketplace that are related to your particular target audience and scan through the top 5-6 products listed.

You’re certain to find some great ideas for your small report right there. (And you might even find a great product to promote as your “backend” – more on this in a future lesson).

Clickbank’s Marketplace can be found at



2. Scan the best-sellers list as

Do a search at (in the “books” section) for keywords and phrases that are related to your particular market. (I.E. “weight loss” or “homeschooling” or “golf”) You should find a nice list of books ranked in order of popularity.

This is another built-in research spot for you – and loaded with great ideas for your next small report.



3. Search in to see what topics your “competition” has created products on.

Pay attention to those listed on the first page and those who are advertising in the ads on the right hand side of the screen.

These will almost always provide you with numerous ideas for your small report – and can potentially be a great starting point for joint venture partnerships in the future. (More on this in an upcoming lesson).

google sponsored ads

google sponsored ads

4. Look in the market-related forums for “Hot-Topics” that might lend themselves to report ideas.

There are forums (Aka “message boards”) for just about every market imaginable. Look for discussions at these forums for ideas. Specifically, look for topics where there is a LOT of discussion (I.E. Numerous posted messages and replies).

Pay special attention for people who are complaining about problems or limitations that you might be able to provide solutions for in your small report.

5. Look in popular article directories for existing interest.

Drop by article banks such as, and and look at articles related to your market for brainstorming ideas. Pay special attention to the “most viewed” articles as they are a good indicator of which topics are hot and which topics are not.

6. Find offline magazines related to your market.

Drop by your favorite bookstore or newsstand (or visit online) and look at their articles for small report ideas. This is another tremendous way to find great ideas – especially because you get the benefit of THEIR research.

They’ve already invested time in deciding WHAT to write about based on their market’s interest. You don’t need to do this kind of research … simply write about what they are writing about!

7. Ask subscribers on a mailing list in your market (either your own opt-in list or one that you rent) which topics interest them most.

It’s a simple process:

  • Ask your list members what topics interest them the most.
  • Take the topic that gets the most mentions and write your small report about it.

Who better to give you ideas about what to write than those who are most likely to buy the small report upon its completion?

So, these are the seven “interest indicators” that will allow you to quickly judge demand for an idea before you write about it.



That is, there needs to be something very SPECIFIC and DEFINITE about your small report that makes it appealing to your marketplace. The more precise you can be in your focus, the more likely it will be a hot seller.

Remember, these are 7-15 page reports – you can’t possibly create a “tell-all”, in- depth manual on a topic in that short space. You need to finely focus your report on a precise topic.Now, there are two general ways to go about doing this that I want to mention here which should be very helpful to you…

Option A: SEGMENTED. That is, you take a smaller, specific section of a larger idea and you explain it in great detail.

Example: It’s not “creating information products”, it’s “hiring ghostwriters to create information products”. And you can even narrow that down to “5 keys to negotiating rock- bottom prices for a top-notch ghostwriter”.

Tips: Go to a sales page for an existing product related to your market. Look at their BULLET POINTS (these are benefit statements usually in a list of bullet points) and you should find some great “segments” to focus on.

Option B: SUPPLEMENTED. That is, you create a list of as many different ideas for one topic as you possibly can.


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The idea is to give your reader as many possible ideas as you can think of. I’ve done this numerous times in the past with great success.

People want to know as many different OPTIONS as are available. When you only share “one” basic operation, many people find themselves thinking, “That sounds great … but I don’t think I can do it.”

With a wide variety of ideas, almost everyone finds something useful.

If you identify, let’s say 20 “ways” or “ideas” for some particular topic, then you’d only need to write 1/2 page per idea to have a 10-page report. Simple!

Task: Spend half an hour brainstorming ideas. That should yield PLENTY of results. Next you’ll start learning about writing your report!

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