So, we need to talk about choosing a “market” that you want to build your business around. A “market” is simply a broad, general topic such as “weight loss”, “home business” and “relationships” to name a few.
TABLE OF CONTENTS:
- How to Choose a Market for Your Small Reports <= You Are Here
- How to Find the Perfect Idea for a Small Report
- How to Create a Great Title for Your Small Report
- How to Write a Small Report Using the P.A.G.E.S. System
- How to Package Your Small Report
- How to Pick the Right Price Point for Your Small Report
- How to Position Your Product for Mega Success
- How to Create a Compelling Sales Letter
- How to S.E.T.U.P. a Website
- How to Market Your Small Report
- Become More Productive Using This 7-Step Checklist
- 21 Red-Hot Ideas for Your Next Small Report
You might look at it in terms of a “target audience”: The people who are interested in a “market” such as “those wanting to lose weight”, “those wanting to start and grow a home business” and “those wanting to have healthy relationships”.
The important thing is to choose something “broad” and not a “niche”.
THE REASON FOR THIS IS SIMPLE:
You want to create multiple, related reports to offer your target audience. What you want to do is determine what “market” is best for you as you begin creating these small reports.
THREE SIMPLE RULES FOR CHOOSING A MARKET
Now, for me, I have three simple criteria that I look at in deciding what I want to focus upon. I’d suggest that you do the same in evaluating what market you want to build your business upon.
A MARKET ACCUSTOMED TO SPENDING MONEY
If the market isn’t accustomed to spending money – and, generally, a “lot” of money, then there’s no point in directing any effort towards it.
Example: “College students” isn’t a great target audience simply because most of them are broke! On the other hand, “golfers” spend a gazillion dollars each year on their hobby… they certainly would qualify.
A MARKET THAT CAN BE PRESENTED WITH A WIDE VARIETY OF OFFERS
If the market is limited in what you can sell to it, then again there is a red flag. You want to be able to present multiple offers related to the general theme of the target audience you have selected.
A MARKET THAT YOU ARE PERSONALLY ATTRACTED TO (OPTIONAL)
While this isn’t absolutely necessary, it’s certainly a plus. If you can find a target audience/market that meets points 1 and 2 – and you have a strong interest in it yourself, then you’ve made your choice.
A personal interest, experience or knowledge of a particular target audience gives you an advantage in many areas of building your business.
It’s not necessary, but it does help. Now, having said that, you need to pick a market.
I’m including a list of 20 major markets that I encourage you to choose from in making your selection.
INDEX OF PROFITABLE MARKETS
Antiques And Collectibles
Arts And Crafts
Baby And Child
Beauty (Skincare / Hair Care)
Business (Small / Home)
Cancer Survival / Support
Career And Jobs
Coaching And Consulting
Investing And Finance
Kids And Teens
Non-Profit And Fundraising
Recreation And Sports
Wedding And Marriage
Wellness And Remedies
Computers And Technology
Disease And Illness
Finance And Investment
Health And Fitness
Home And Family
Home Repair / Improvement
Sales And Marketing
Self Improvement / Help
Sports (Golf, Tennis, Etc.)
Travel And Leisure
Task: Determine to which market you're going to sell your small reports. Next time you’ll start learning about the actual process of creating those reports!